Learn about starting and branding a business.
Today’s episode features Erica Cochran of AuroActive and EricaOnBrand. After 7 years building a career for herself in the corporate marketing world, running marketing departments and focusing on growth, expansion, social media & branding, Erica Cochran went off on her own this past year and launched AURORActive.
Auroractive is a eco-friendly activewear line on a mission to give back to the community with every purchase. Realizing that an active lifestyle goes further than just hours logged in the gym, Auroractive sets itself apart as a brand dedicated to also being very active in your community.
Erica is a Mom & wife and wears the badge “Momprenuer” proudly as she tries to juggle it all day to day.
In today’s conversation we cover everything about starting a business, fake marketing tactics that only serve to make other people feel inferior and building a brand from the ground up.