As a nonprofit professional, your mission drives everything you do — and your work really makes a difference in the world you serve. But you also know being passionate about it isn’t enough. You have to continually get your message out in front of the right people to ensure success.
That’s easier said than done when marketing is only one of the many responsibilities you have on your plate.
What you really need is a marketing consultant on your side who can harness your knowledge and understanding of your nonprofit organization’s audience and business goals to continue to help meet fundraising and public relations goals.
Let me help your bridge the gap with a marketing plan tailored specifically to your organization.
Traditional for-profit and not-for-profit businesses might seem night-and-day different than organizations in the nonprofit sector — and they are, to an extent. However, the key to marketing success in any organization is the same: You have to reach the right people with the right message — and you have to do it consistently. The problem is knowing where to start.
That’s where I enter the picture.
As a nonprofit marketing consultant, I’ve worked with clients on both sides to help them create efficient and effective marketing and communication strategies. I’ll tap into my years of marketing management experience to help you find — and communicate — the right key messages to your target audience. Even better: I’ll help you expand your marketing knowledge and skillset so you’re better equipped to tackle marketing tasks, both now and in the future.
My role as your nonprofit marketing consultant is to be your marketing partner and champion throughout the process. The whole process is a collaborative one where I first review your current marketing strategies and fundraising campaigns.
Then we’ll work side-by-side to:
Even better: I’ll help you better understand how to tap into — and maximize — both your traditional and online marketing reach through email marketing, content marketing, social media platforms, Google, search engine optimization (SEO), and more.
I understand that sometimes the biggest barrier to effective nonprofit marketing is budget. You’re accustomed to creating a dollar out of 15 cents and your executive director thinks money is better spent elsewhere.
It’s worth the investment. I will teach you how effectively, efficiently manage your marketing to save you time and money, paying back your investment — and then some. My systems are made for professionals who have limited capacity so they can maintain them on their own efficiently. Plus, I’ll help build templates and processes that are simple enough for anyone in the organization to use without additional help.
I offer a variety of nonprofit consulting packages that are tailored to your specific needs, budget, and goals.
Get in touch so I can learn more about your nonprofit and how I can best serve you.