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Startup Marketing

The podcast created with female founders in mind. Join me each week as I break down the exact blueprint I use to start my business, brand it and market it for growth.

 

How to get Visibility with Your Ideal Customers

How to get Visibility with Your Ideal Customers

LISTEN TO EPISODE Hi and welcome to episode 28 of Startup Marketing. Today, we’re going to be talking about long form content. What is long form content exactly? Long form content is what marketers call content like blogs, video tutorials, podcasts, guides, or...

Marketing Tools for Small Businesses

Marketing Tools for Small Businesses

LISTEN TO EPISODE Hi and welcome to episode 32 of Startup Marketing. Today we’re going to be talking about the tools I use to help make myself more efficient when it comes to marketing my business.  Managing your marketing takes time and energy, which is why having...

How to be Authentic in your Business

How to be Authentic in your Business

LISTEN TO EPISODE Hi and welcome to episode 31 of Startup Marketing. Today we’re going to be talking about why being authentic in your branding and marketing is important. Now, as the owner of a business called “Authentic Branding and Marketing”, I obviously have a...

How to Save Time in Your Business

How to Save Time in Your Business

LISTEN TO EPISODE Hi and welcome to episode 30 of Startup Marketing. 30 episodes feels kinda like a milestone; I mean, that’s 30 weeks of new marketing content I’ve created, which sounds crazy to me. So, imagine me tossing a little bit of confetti in the air to...

Why Having a Niche is Important

Why Having a Niche is Important

LISTEN TO EPSIDOE Hi and welcome to episode 27 of Startup Marketing. Today we’re going to be talking about why having a Niche is important. A niche is simply a narrow or specialized audience for your products or services. Having one is important because first and...

How to Create a SWOT Analysis

How to Create a SWOT Analysis

LISTEN TO EPISODE Hi, and welcome to episode 26 of Startup Marketing. Today we’re going to be talking about how to create a SWOT analysis.  What is a SWOT analysis? SWOT stands for: Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is simply a way to...

Why Your Business Needs a Marketing Strategy

Why Your Business Needs a Marketing Strategy

LISTEN TO EPISODE Hi and welcome to episode 23 of Startup Marketing. Today, we’re going to be talking about why it’s important to have a marketing strategy. Now, I’ve touched on this briefly in the past, but having a marketing strategy is critical to growing your...

Investing In Your Website

Investing In Your Website

LISTEN TO EPISODE Hi, and welcome to episode 22 of Startup Marketing. Today we’re going to be talking about investing in your website. As I’ve mentioned previously, I truly believe that having a website for your small business is critical. It’s tempting to skip out on...

Networking

Networking

LISTEN TO EPISODE Hi and welcome to episode 20 of startup marketing. Today we’re going to be talking networking. What is it, why is it important and how do you make it enjoyable? Because I know what some people are thinking: networking is scary and the idea of making...