Learn why podcasts are an effective marketing strategy for your small business.

Hey! Start Marketers, don’t forget, this season we’re shaking things up and trying to really live up to our mission to make marketing more accessible and actionable for you. In the spirit of breaking things down, we’re splitting our episodes into two segments. You’ll get to hear from each guest two times. The first, just like today, to hear about the strategic power of their marketing strategy and the second, the following week to hear about the bite-size tactics to implementing the strategy. I’m really pumped for this format because it’s going to keep my shows shorter, but also because it really does make marketing more accessible and actionable for you.

Today’s guest is a fantastic storyteller with a journalist’s mind and a friend of mine from the Total Life Freedom Mastermind, Elaine Appleton Grant. 

Elaine Appleton Grant runs Podcast Allies, LLC, a training and podcast production company. She’s passionate about teaching solopreneurs and mission-driven leaders how to launchg and grow high-quality podcasts. A lifelong journalist, she worked for three different NPR affiliate stations, from the east coast to the mountain west. She has written and produced audio stories or podcasts for organizations ranging from NPR and Wondery to the University of Colorado, the American Academy of Pediatrics and the Environmental Defense Fund.

Today her work revolves around strategic storytelling: the most purposeful ways to use well-crafted stories to reach your objectives. 

Obviously, I’m a podcaster, so I really believe in the power of podcasts to help tell your story and market your business, but I always think hearing about a powerful marketing strategy from not just myself, but another industry expert lends it more credibility. So, today Elaine and I are going to walk you through why guesting on a podcast is a great marketing strategy for your business. Note, I didn’t say starting a podcast, because that’s a whole different ball game (but also one Elaine can help you with!).

Key Takeaways:

  • Guesting on podcasts is a free marketing strategy
  • Tools to help you streamline the guest booking process
  • Why podcasting is an effective marketing strategy for small businesses

Connect with Elaine

Music: Tuesday by Sascha Ende, Music.io