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FRACTIONAL CMO FOR MARKETING STRATEGY & LEADERSHIP

FRACTIONAL CMO FOR MARKETING STRATEGY & LEADERSHIP

STOP GAMBLING WITH YOUR MARKETING STRATEGY

Fractional CMO Services are increasingly appealing for today´s companies.

The truth is most CEOs know the value of a good marketing plan, but they don´t have the marketing knowledge to make the right executive marketing decisions that will result in long-term growth.

Your marketing efforts shouldn´t feel misguided, blind-stabs at growing and scaling your company.

So, What is a Fractional CMO, Anyway?

Essentially, they stand in as Fractional Chief Marketing Officer (CMO for short). They operate on a part-time basis, which is where the “fractional” part comes in.

A Fractional CMO’s job is to oversee your whole marketing strategy and team by stepping in to offer their marketing expertise, leadership, and guidance. And to implement best practices to create long-term success for your company.

When my work as your Fractional CMO is done, you and your marketing team will be left with a clear marketing plan that can be implemented and reworked into your business strategy for years to come.

What’s the difference between an average company and a company that is thriving? The latter probably has a Fractional CMO overseeing its marketing strategy.

Marketing used to be easier and more straightforward; there were fewer marketing outlets, less segmented target audiences, and overall less competition. 

But modern tech and globalization have created a hyper-competitive and rapidly changing digital marketing landscape that continuously demands more from every company’s marketing approach

Why is Fractional Marketing So Popular?

More and more CEOs and business leaders are understanding the need for cutting-edge and up-to-date marketing knowledge to inform their executive actions.

A part-time fractional chief marketing officer offers this much-needed leadership and fast-acting relief for an organization’s marketing needs.

 

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4 SIGNS YOU NEED MY FRACTIONAL CMO SERVICES

Your budget doesn’t allow you to hire a new full-time marketing candidate

A part-time CMO will offer fast relief and give you all of the marketing knowledge and guidance you need for a fraction of the time and cost of hiring a full-time position.

You want an outside viewpoint from an experienced marketer

A Fractional CMO will offer an unbiased and objective viewpoint when creating and implementing a strategic marketing plan that will drive measurable results.

Your sales and marketing teams are too busy

Your existing sales and marketing team is too busy taking requests and following through on their important day-to-day duties that they don’t have the time or expertise to sit down and strategize a new marketing approach.

You need a temporary advisor to guide you through a rough patch

You’re concerned with running your company and you need someone to hold you accountable and take on the time-consuming task of doing the marketing work so you can  focus on your duties while I teach you everything I know.

If You’re Ready For A Fractional CMO To:

If You’re Ready For A Fractional CMO To:

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Grow or Scale your Business with a High Performing Marketing Department

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Increase Profitability & Demonstrate ROI

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Reach More Customers & Operate More Efficiently

FROM MY CLIENTS

“I’ve had my business for 10 years. I know my product and I know my customers, but Katlynn gave me tools to help reach more of them more often. Katlynn worked with me to finally get a newsletter going, and I think we’ve hit the sweet spot of engaging customers with useful content and increasing sales. I’m certainly getting more orders!

I can now make bigger plans for where I want to take my business since Authentic has helped me streamline my communication tactics. And when I get to those bigger plans, I know that Authentic will get my customers as excited about them as I

Anneliese JohnsonOwner, Eye Candy Quilts

 

“I decided to dive back into coaching full force. Doing that I needed to take a good look at my processes, my brand, my marketing and so much more but to be honest, I didn’t have a clue where to start!

That’s where Authentic Branding stepped in and made me really think. I have had three calls so far and Katlynn’s fire and drive to help female entrepreneurs makes me so excited. She has given me the tools to create a brand instead of just a business. She has made me think outside the box and truly explore all angles of branding and marketing that I honestly would have NEVER thought of on my own!”

Alyssa Huber
Owner, Mother Loving Fitness

FRACTIONAL

CMO FAQS

My business is struggling and paying an outside marketing consultant is expensive. Why should I trust your services?

I know you value every cent you put into your business. Which is why it is important to see marketing as an investment—it’s the only way you’re going to grow and scale your business. Working with me will be an investment that gives you a tangible product you can use and replicate for years going forward.

Is this something I could do myself?

Technically yes, you could do this yourself. But have you done it? No. Because you’re concerned with keeping up with the day-to-day activities and keeping your head above water. I will hold you accountable and take on the time-consuming activities of building a strong marketing plan so you can continue to focus on your business. That’s why we should talk. 

What are my options if I can’t afford your marketing coaching packages?

If working with me one-on-one isn’t in your price range, I have an online marketing course where you’ll get step-by-step instructions on how to do everything we would work on in person. I also offer payment plans for one-on-one coaching sessions.

Say Hello

I’m here to help develop brand strategies for my clients. Get in touch using the form below and let’s chat about what a truly authentic marketing and branding strategy would look like for you.