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Brand Development Strategies For Female-Run Businesses

Brand Strategy 

Brand Positioning

Coaching 

Want to leverage the ultimate blend of creativity and strategy to build a brand that feels 100% authentic to you and that will stand the test of time?

Helping Female Entrepreneurs Win at Marketing

Want to leverage the ultimate blend of creativity and strategy to build a brand that feels 100% authentic to you and that will stand the test of time?

You’ve come to the right place.

Hi, I’m Katlynn! I’m a business coach for women dedicated to giving you the tools and the know-how to be a crazy-successful business owner. 

As a female business owner, I know that it’s not just about successfully building or elevating your brand. It’s about doing so in a way that feels good, in a way that feels true to who you are and what you’re all about. If you can’t succeed in business and feel great about your life and business, what’s the point, right? 

Let’s Create Business Success

As your business coach and strategist, I work with you one-on-one to address the marketing challenges you’re facing right now, no matter if you’re just starting a new business or have been running it for years.  

During our coaching sessions, we’ll work as a team to craft your authentic, compelling brand story, in addition to building a graphic identity that’s 100% true to who you are, and resonates with your audience. Together, we’ll also set meaningful business goals and steadily work toward them by implementing your custom marketing plan.

I’ll also teach you all the tactics you need to make it happen, ranging from social media tips and tricks to helping you smash any limiting beliefs that might be holding you back.

One thing you should know is that I don’t do nacho cheese branding and marketing. If you don’t either and are committed to choosing only what feels right for you and your business, we’ll be a fantastic fit. If you’re ready to scrutinize every strategy, color, font, and image used to communicate your brand, let’s go.

Who Am I, Anyway?

I know what you’re thinking: “Katlynn, do you really have the experience to back up your business coaching promises?”

You betcha.

I’ve been in the trenches as a marketing management professional at Centris Federal Credit Union, based in Omaha, Nebraska. I worked my way up from marketing assistant to marketing manager, a position I held for five years.

During that time, I worked closely with the Chief Marketing Officer to create and implement 20+ traditional and online marketing campaigns a year. This gave me the opportunity to thoroughly learn and understand how to utilize all types of marketing channels, including:

  • Media buying
  • Web design
  • Search engine optimization (SEO)
  • Direct mail

And much more.

I also managed a large budget and was responsible for creating marketing plans for each line of business within the credit union to make sure they met their sales goals. 

Yes, I was busy! But it gave me the knowledge and experience needed to give you the marketing and business advice you need to achieve success — and in much less time than it would take you to learn it yourself.

Are You Ready to Start the Journey?

Are you ready to make more genuine connections than ever with your customers? Are you ready to find and fully embrace your most authentic brand voice? Would you like a rock-solid marketing strategy that’ll propel you far and beyond your business goals? 

If so, let’s chat about what a truly authentic marketing and branding strategy would look like for you. Learn more about the coaching program packages I offer and then get in touch to get started.

The Realities of Modern Marketing

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Positivity Wins

Many brands use aspirations to “motivate” their audiences. “Buy this and you’ll be the coolest kid in school,” they say. “Your life would be soooo much better if you had this,” they say. Is this approach really motivational? A lot of the time, no. When aspirations aren’t tempered with authenticity, a brand’s message can come across as fake or even make its audience feel bad. On the other hand, brands that prioritize being real fare better. You know what they say…you catch more flies with honey than with vinegar.

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Strategy Rules

Marketing strategy? Say what? This is the sentiment of many small business owners out there. It’s easy to half-do marketing, especially if you feel you have no clue what you’re doing. And let’s not even talk about those hectic days…Small business owners are constantly busy, busy, busy and many do a small marketing task here or there but without giving thought to how it fits into the bigger picture. In this day and age, though, you can’t do without a solid marketing and brand messaging strategy if you want to succeed.

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Presentation Counts

Presentation counts for a lot. Marketing and branding are about how you present yourself and your awesomeness to the world. Because what you put out is a direct reflection on you as an owner, don’t you want it to feel like a natural extension of who you are and to be appealing to your potential clients? Of course! That’s almost a no-brainer, right? My point is that when you commit to marketing yourself and your business in the most authentic way possible, it shows. Your business will thrive as a result.

Brand building with me

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Are You Ready?

Are you excited to start on this journey? Are you ready to make more genuine connections than ever with your customers? Are you ready to find and fully embrace your most authentic brand voice? Would you like a rock-solid marketing strategy that’ll propel you far and beyond your business goals? Yes? We should chat.

View my packages

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What We'll Do

We’ll work as a team to craft your authentic, compelling brand story, in addition to building a graphic identity that’s 100% true to who you are and that resonates strongly with your audience. Together, we’ll also set meaningful business goals and steadily work toward them by implementing your custom marketing plan.

View my packages

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Shall We Begin?

One thing you should know is that I don’t do nacho cheese branding and marketing. If you don’t either and are committed to choosing only what feels right for you and your business, we’ll be a fantastic fit. If you’re ready to scrutinize every strategy, color, font, and image used to communicate your brand, let’s go.

View my packages

What am I up to?

Helping Professional Business women win at marketing

Cooking up creative new brand development strategies for female-run small businesses and solving marketing problems  is my cup of tea…well…coffee.

Years Experience

Campaigns

Professional Certifications

Cups Of Coffee

From My Clients

Hear about my work from my amazing clients and other female entrepreneurs!

“I’ve had my business for 10 years. I know my product and I know my customers, but Katlynn gave me tools to help reach more of them more often. Katlynn worked with me to finally get a newsletter going, and I think we’ve hit the sweet spot of engaging customers with useful content and increasing sales. I’m certainly getting more orders!

I can now make bigger plans for where I want to take my business since Authentic has helped me streamline my communication tactics. And when I get to those bigger plans, I know that Authentic will get my customers as excited about them as I am.”
Anneliese Johnson

Owner, Eye Candy Quilts

“I decided to dive back into coaching full force. Doing that I needed to take a good look at my processes, my brand, my marketing and so much more but to be honest, I didn’t have a clue where to start!

That’s where Authentic Branding stepped in and made me really think. I have had three calls so far and Katlynn’s fire and drive to help female entrepreneurs makes me so excited. She has given me the tools to create a brand instead of just a business. She has made me think outside the box and truly explore all angles of branding and marketing that I honestly would have NEVER thought of on my own!”

Alyssa Huber

Owner, Mother Loving Fitness

Say Hello

Let’s talk (small) business!

I’m here to help develop brand strategies for female small businesses. Get in touch using the form below and let’s chat about what a truly authentic marketing and branding strategy would look like for you.