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How to Create a SWOT Analysis

How to Create a SWOT Analysis

LISTEN TO EPISODE Hi, and welcome to episode 26 of Startup Marketing. Today we’re going to be talking about how to create a SWOT analysis.  What is a SWOT analysis? SWOT stands for: Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is simply a way to...
Why Your Business Needs a Marketing Strategy

Why Your Business Needs a Marketing Strategy

LISTEN TO EPISODE Hi and welcome to episode 23 of Startup Marketing. Today, we’re going to be talking about why it’s important to have a marketing strategy. Now, I’ve touched on this briefly in the past, but having a marketing strategy is critical to growing your...
Investing In Your Website

Investing In Your Website

LISTEN TO EPISODE Hi, and welcome to episode 22 of Startup Marketing. Today we’re going to be talking about investing in your website. As I’ve mentioned previously, I truly believe that having a website for your small business is critical. It’s tempting to skip out on...
Networking

Networking

LISTEN TO EPISODE Hi and welcome to episode 20 of startup marketing. Today we’re going to be talking networking. What is it, why is it important and how do you make it enjoyable? Because I know what some people are thinking: networking is scary and the idea of making...